Society and my "Values"

Society is a strange thing. I believe it is undoubtedly a social science. It's the study of how people come together based upon a variety of similarities and differences. Now honestly I find this subject matter really interesting because I've lived my whole life just unaware of my surroundings physically and socially. The products man made that are a manifestation of society"Norms". How there's more liquor stores uptown rather than just fine wine shops downtown, I'm sure there are many reasons behind that but it speaks volumes to how unequal everything is. Yet both upper class and lower class societies wouldn't survive without one another. As I grow older and experience things for myself I've learned that one can not follow other's values. I know I have to create my own values based on things I know and things I don't know. Physical Fitness and diversity are things I believe are very important to me. Fitness is pretty much straight forward, we live in a world where anything can happen, it's important to be fit for safety. Diversity is a bit vague but what I mean is the more cultures you learn about or experience the better you can evaluate your life and the "norms", "values" we have. I'm a child of the universe is that ethnocentrism?